Why I Love Toronto
Local Designers - Inaugural Season
In March fellow blogger Kristen Berkley (Twenties and Fabulous) and I attended an event called Midnight Mrkt, which is a pop up night market pairing music, drinks and street style food with local retailers. Now recently I have become a real big fan of local Toronto designers as they create amazing one-of-a-kind fashion pieces – which usually feature the city. Also the stories of what motivated those pieces and their brand is truly an inspiring and captivating tale.
Last Midnight Mrkt I interacted with a lifestyle brand that takes its inspiration from the world. The brand, called Inaugural Season, was a venture between two graphic design students. After speaking with them I instantly followed their social media accounts (below) and explored their website to get to know them a bit better. After exploring the website I found that two lines stood out for me. The first was “Inaugural Season can represent anything you want it to, just as long as you are happy doing it.“ The second was “Find your escape.” I like these two lines because fashion is an escape. Ask any of my fashion blogger friends and they will tell you that when they touch a piece of fabric or see a print, they instantly escape into number of possibilities. They escape the thoughts of their day jobs and leave their worries behind all because fashion represents their true self and gives them happiness.
Now I got a piece from Inaugural Season’s Winter Collection that I am in love with, so I was in great anticipation for their just released Summer 2014 Collection, which has the tag line “Sleep When You’re Dead.”
Inspired by Co-Founder Jared’s time in Australia, this unisex line is truly “out of this world,” with its prints, graphics, colours and text. What really stands out for me is that the brand is selling limited edition singlets, which is an Aussie term for tank top. For Summer 2014, Inaugural Season made the decision to create 18 singlets of each style. These singlets were made locally being constructed in Scarborough and screen printed in Oakville, making them the ultimate Canadian/ GTA product. This moves makes the product that much more special. The singlets also come with a swing tag that has the brand name and location on it as well as the hand-numbered edition.
All the pieces are great and I have decided to share with you, why I think that.
Sleep When You’re Dead (Singlet and Tee)
I adore this piece because it has very sexy Barbarella figure on the front and it reminds me of a vinyl record cover. The red is a perfect colour for the season, but the real focus is the girl whose expression is so sexual with her glare and pouted lips. This piece for me is the lead piece of the collection.
Spaceman Pocket (Tee and Raglan)
I love a pocket that stands out. Sometimes the most talked about element of a piece is something as small as a pocket. Now I love this tee/raglan because it has a graphic of a spaceman on the pocket, which is unique as most people tend to go with another solid colour, a pattern such as zebra or leopard or even something really nautical. This piece illustrates how the pocket is a canvas with endless possibilities.
Lose Your Mind (Singlet, Raglan, Tee)
You would think the first thing to catch my eye would be the girl undressing, but on the contrary it was the 3D effect of the Lose Your Mind print on the bottom. The effect is so cool and is something I never really see on tees. I know a while back 3D was trendy, but I never really got to see it anywhere. The woman’s cosmos hair with constellations is a great graphic element. The space print has been very trendy in the past and the pattern has been used as a backdrop for creepy cats and other things that probably would trip you out. I have always been into this look, but have never bought anything that featured a space theme on it, mostly because I find it too dominant. This piece showcases a small portion of that trend, which makes it wearable and easier to layer with.
Toronto Logo (Singlet, Raglan and Tee, which is in yellow)
As a lover of Toronto this piece is technically my favourite, but I am biased of course. There is not much to say about this Toronto inspired design other than it makes our city look out of this world. It truly is the perfect top for hard core Torontonians.
Stare At The Sun (Singlet and Tee)
For me I would personally choose the tee as opposed to the singlet, only because the hint of yellow and orange suits my skin tone so much better. Even though the Summer Collection has tended to focus on space themes I still like this piece. It has an L.A. feel to it even though it is Australian inspired and it brings the collection back down to earth.
I encourage you to check out Inaugural Season’s Summer 2014 Collection as well as follow them on social media. Also Jared and crew will be having a pop-up shop at Community 54 on Queen Street West in Parkdale this Friday from 6:00 p.m. to 10:00 p.m.
Remember. Sleep When You’re Dead.